Effective demand planning is about mastering the fundamentals: consolidating sales data from all channels, tracking inventory across warehouses and 3PLs, and automating purchase orders to avoid delays. Use real-time data to overlay demand and inventory, build actionable demand plans, and automate execution to reduce gaps and scale efficiently.

PREPARE FOR A COOKIELESS FUTURE The digital marketing landscape is evolving with the phasing out of third-party cookies and in order to navigate this change effectively, manufacturing marketers will need to develop strategies that leverage first-party data and better understand marketing attribution. We help marketers build plans that ensure success.