On January 20, 2025, Donald J. Trump will be inaugurated as the 47th president of the United States. During his presidential campaign, he suggested several trade policy shifts that he intends to implement. President-elect Trump’s trade policies may directly or indirectly impact most industry sectors, for example, including consumer products, technology, industrials, agriculture, and life sciences.
During the last few years, U.S. and non-U.S. companies have been vigorously evolving their strategies, operating models, and supply chains in response to many disruptive forces, including COVID, military conflicts, and other geopolitical and macro-economic factors. The incoming administration’s policies are now forcing U.S. and non-U.S. companies to reexamine the efficiency and resiliency of these recently developed strategies and supply chains.
President-elect Trump talked about a lot of different aspects of trade policy. Although he can initiate actions unilaterally on “Day One,” others may take time and require congressional interaction. As policies start to solidify, companies should consider assessing their current position, risks, future opportunities, and develop a comprehensive cross-functional plan to respond to the impending change.
Longer-term Strategies
Companies may be considering long-term strategies as well. These strategies will likely benefit from clarity of the new administration’s policies once promulgated. Long-term strategies that may be considered include:
- Exploring New Markets: Companies may explore new markets to expand their customer base and reduce the impact of tariffs on their existing markets.
- Form Strategic Partnerships: Strategic partnerships and alliances with other companies may help mitigate the impact of tariffs by sharing resources and costs.
Although there is a lot of attention given to tariffs on inbound goods, the new administration’s trade policy is likely to also cover exports. Export controls and sanctions may be levied to preclude U.S. companies from selling materials, physical and digital goods, and services to certain countries. While physical export of tangible goods immediately comes to mind, such measures would likely also apply to the same items produced or delivered from locations outside of the United States.
Companies should also consider how other countries may react to the any change in U.S. trade policy. There could be retaliation through tariffs, taxes or other trade restrictions.
When considering operating model or supply chain changes, companies should have a plan.