Majority of CFOs Don't Expect to Boost Sustainability Efforts Next Year

Next year might not be the year that companies go green. A survey by Robert Half Management Resources found that when asked whether companies expect their emphasis on green initiatives to increase, decrease or remain the same in the next 12 months, 68% of chief financial officers (CFOs) interviewed said they anticipate no changes. More than a quarter (28%), however, said they expect an increased focus on the issue.

"Many companies may already be pursuing green initiatives and not feel they need further investments in the near term," said Paul McDonald, executive director of Robert Half Management Resources. "For other businesses, priorities may have shifted from environmental initiatives to returning to profitability, given the difficult economy."

McDonald pointed out that in addition to being good for the environment, green initiatives also can save a company money and have a positive effect on morale. "A reputation as a good corporate citizen instills pride in employees and can enhance recruitment and retention efforts."