The Economy

Dancing with the Star (Mop)

Dec. 7, 2011

If you've ever been to a tradeshow, you know that they can lead to some, er, unusual behaviors. Not to mention creative attempts to bring attention to new products.
Rubbermaid showcased its HYGEN Clean Water System at the 2011 ISSA show in Las Vegas with a custom dance and song called "The HYGEN Dance," to the tune of the Men Without Hats' 80s song "Safety Dance." The dance was choreographed and danced by four students from Shenandoah University Conservatory in Winchester, Va.
Rubbermaid said the performance "presented a creative twist to our new modern mopping system, which features the world’s first filtering system that cleans the water, so you can clean the floor."
What do you think? Did Rubbermaid clean up with this effort?

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About the Author

Steve Minter Blog | Executive Editor

Focus: Global Economy & International Trade

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An award-winning editor, Executive Editor Steve Minter covers global economic and international trade issues, tackling subject matter ranging from manufacturing trends, public policy and regulations in developed and emerging markets to global regulation and currency exchange rates. As well, he supervises content production of all IW editorial products including the magazine, IndustryWeek.com, research and informationproducts, and executive conferences.

Before joining the IW staff, Steve was publisher and editorial director of Penton Media’s EHS Today, where he was instrumental in the development of the Champions of Safety and America’s Safest Companies recognition programs.

Steve received his B.A. in English from Oberlin College. He is married and has two children.