Google is poised to open a new operations center in the southwestern Polish city of Wroclaw, a Polish newspaper reported April 12. Google had already launched a recruitment drive for the new center, the company's European sales chief Colm Long told the Gazeta Wyborcza daily.
Wroclaw, which has become Poland's high-tech hotspot, will be Google's second largest European outpost after Dublin, where the company has its continental hub. It will handle client relations for Google's AdWards advertising system, and will initially employ 50-100 people, Long said. Google already has a research and development center in Krakow, in southern Poland.
Wroclaw's local authorities have successfully attracted a string of high tech multinationals to the city. It has played on its proximity to other major markets, Poland's thriving academic sector, which churns out highly educated staff, and lower wages and running costs than in many other European countries.
It is already has attracted companies such as Hewlett-Packard, LG-Philips and 3M.
Copyright Agence France-Presse, 2007