The Untapped Opportunity in B2B Digital Commerce for Mid-Market Manufacturers

This podcast discusses the opportunity around digital commerce for mid-market manufacturers. It explores how digital commerce can drive growth, how AI-powered solutions reduce barriers to entry, and how companies can scale their approach strategically. Businesses that invest in digital now can position themselves ahead of the competition, creating seamless buying experiences that meet customer expectations and drive efficiency through the automation of operations.

Digital commerce is a major growth driver for mid-market manufacturers. With AI and automation reducing complexity, companies can scale strategically, improve efficiency, and enhance customer experiences. The key is to start now and build a flexible, data-driven strategy that evolves with the business.

In this episode, we speak with Vera Nieuwland, Director of Digital Transformation Services at Kaufman Rossin. She has led the Strategy & Insights team for an e-commerce startup, building a next-gen commerce platform and driving the growth of a portfolio of digital native brands. Listen now to hear more! 

About the Podcast
Great Question: A Manufacturing Podcast offers news and information for the people who make, store and move things and those who manage and maintain the facilities where that work gets done. Manufacturers from chemical producers to automakers to machine shops can listen for critical insights into the technologies, economic conditions and best practices that can influence how to best run facilities to reach operational excellence.