“In one-dimensional thinking, an employee would pull data from spreadsheets which contained historical data, which was not as useful,” explains Frehse. “But today employees have the ability pull data from a wide range of sources, in real-time and turn that data into information that can be acted upon immediately.”
Frehse explains how data has evolved and calls it the Google effect. In a recent article, he explained.
Instead of Googling information, massive data requests arrive days late, and then hours are spent using pivot tables and other processes to find the answer. By the time results are tabulated, the information is old and worth very little. Compare that to Google’s response time. Whenever and wherever you search, they not only tell you how many results were retrieved, but how long it took to get them, and it is always less than one second. I Googled “analytics” and got 683,000,000 results in .79 seconds. 683,000,000?! That is a lot of results, but algorithms make sure that the most relevant results are on the first page. Thank you, Google.
Google is training your employees to expect this kind of service-on-demand and for free. These expectations are driving discontent, turnover, and disengagement in the workplace. The solution? Turn things around and instead of wondering if Google is your enemy, make it your coach.
Analytical tools can act like Google and enable employees to not only make faster decisions but better decisions. This is true for all employees including leadership which can spend the new-found time to get out on the floor rather than be stuck in the office reading old data.
Frehse found that once people get used to the technology and understand how it can improve their workload, they embrace it. And a more efficient system will, in turn, created stronger employee engagement.
“At the end of each day, it is not the money that drives satisfaction but one’s ability to have an impact, make a difference, and drive results,” says Frehse. “Without access to information in a useful format, employees struggle to be effective, have visibility on results, and to feel genuine satisfaction."
For more information about the IW M&T Conference and Expo click here.