Self-driving cars are picking up speed and they’re giving all-new meaning to the term automobile.
But don’t hang up your driving gloves too fast. Although new technologies promise safety, productivity, fuel savings and the freedom to truly take your eyes off the road, human interaction still will be at the heart of these future mobility experiences.
People, not technologies, ultimately will determine the successful adoption and use of self-driving systems.
Technology isn’t the main obstacle in the path of self-driving systems. It turns out that psychology – specifically, our ability to trust these autonomous technologies – might be the biggest roadblock.
