I research how established companies recognize and respond to digital technologies. We have seen the first-wave of transformation in asset-light settings such as software, music, media and entertainment and we are likely to see asset-heavy, information-rich sectors such as automotive, logistics, healthcare. agriculture and logistics go through significant shifts. How could today’s industry leaders defend their business models while adapting to the digital future? I am working on extending the work that has been published in my 2016 book, "The Digital Matrix: New Rules for Business Transformation through Technology" into a new book focused specifically on asset-heavy sectors.

My new book, coauthored with Vijay Govindarajan, is Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future.