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Fast, Precise, Digital: NASCAR’s Take on Manufacturing Excellence

Rev up your manufacturing game with lessons from NASCAR! RFK Racing rebuilt its operations, shifting from manual tracking to a connected, data-driven system. Join experts from RFK Racing and Tulip to explore how precision and agility drive success on and off the track.

April 10, 2025

12:00 PM ET / 11:00 AM CT / 9:00 AM PT / 5:00 PM GMT

Duration: 1 hour

Sponsor: Tulip

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Summary

Winning in NASCAR requires more than a lead foot—it demands precision, process control, and flawless execution. Every week, RFK Racing disassembles and rebuilds their race cars from the ground up, ensuring that every part meets exacting tolerances. In this high-stakes environment, small inefficiencies mean lost performance and disconnected processes mean lost races.

Sound familiar? The challenges RFK Racing faces aren’t unique to motorsports. They mirror the same production, quality, and traceability issues that manufacturers navigate every day.

Join Kevin Kidd, Director of Software and Analytics at RFK Racing, and Humberto Silva, Customer Success Manager at Tulip, as they discuss how RFK Racing transitioned from manual, Excel-based tracking to a connected, agile, digital-first manufacturing environment—and what manufacturers can learn from their approach.

What They'll Discuss: 

  • The challenges RFK Racing faces—and how they parallel production bottlenecks, quality issues, and data silos on the manufacturing floor
  • Why traceability matters in high-performance operations—how RFK Racing ensures every part is measured, tracked, and validated for optimal performance
  • How digital workflows replaced disconnected systems—eliminating spreadsheet chaos and creating a single source of truth for decision-making
  • Turning real-time data into a competitive advantage—how RFK Racing leverages live production insights to accelerate assembly, reduce quality costs, and continuously improve their operations

If you’re looking for real-world strategies to streamline manufacturing operations, enhance traceability, and drive efficiency—this is a must-watch.

Speakers

Kevin Kidd | Director - Software and Analytics | RFK Racing

Kevin Kidd has nearly 25 years of experience in automotive and motorsports engineering. As a Director of Software and Analytics at RFK Racing, Kevin leads a team to develop innovative software solutions and data-driven strategies, optimizing race car performance. Passionate about enhancing speed, safety, and sustainability in racing operations, with a relentless focus on optimization.

 

Humberto Silva | Customer Success Manager | Tulip

Humberto Silva has 20+ years of experience in manufacturing, program management, and consulting. After spending 6 years of his early career in multiple manufacturing roles at Procter & Gamble, Humberto pursued an MBA and transitioned into consulting, specializing in program management. At Tulip, Humberto is a customer success manager, where he helps customers adopt and use Tulip to transform their operations.

 

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