The Evolution of Modern Marketing Automation [INFOGRAPHIC]

Feb. 14, 2013

This infographic, produced for IndustryWeek by Marketo Marketing Automation Tools and BlueGlass Interactive, walks through the evolution of modern marketing from its simple roots to its complex present.

Travis M. Hessman

In the beginning, a manufacturer's market was limited by the number of goods they could product. As the population expanded and industrialization took hold, however, the number of potential goods became larger than the number of available customers, which gave way to intense competition.

Suddenly manufacturers needed a mechanism to prove that their products or services were better than that of their competitors.

And so modern marketing was born.

Fast forward through new media revolutions -- of radio, TV, the Internet and smartphones -- and the manufacturers' marketing platform has grown from cheap antebellum magazine spreads to a complex mix of digital, print, social and interpersonal contact.

This infographic, produced for IndustryWeek by Marketo Marketing Automation Tools and BlueGlass Interactive, walks through the evolution of this field from its simple roots to its complex present.

Industryweek Com Sites Industryweek com Files Uploads 2013 02 Marketo Evolution Of Marketing

Produced for IndustryWeek by Marketo Marketing Automation Tools and BlueGlass Interactive.

About the Author

Travis M. Hessman | Editor-in-Chief

Travis Hessman is the editor-in-chief and senior content director for IndustryWeek and New Equipment Digest. He began his career as an intern at IndustryWeek in 2001 and later served as IW's technology and innovation editor. Today, he combines his experience as an educator, a writer, and a journalist to help address some of the most significant challenges in the manufacturing industry, with a particular focus on leadership, training, and the technologies of smart manufacturing.