Coming Soon, to an NBA Court Near You?

Feb. 24, 2017

When General Electric announced a deal last month to advertise on the fabled jerseys of the Boston Celtics, it got us thinking: What other American manufacturing and tech companies might be good fits for the uncharted territory of NBA jersey sponsorships?

Matt LaWell

About the Author

Matt LaWell | Staff Writer

Staff writer Matt LaWell explores news in manufacturing technology, covering the trends and developments in automation, robotics, digital tools and emerging technologies. He also reports on the best practices of the most successful high tech companies, including computer, electronics, and industrial machinery and equipment manufacturers.

Matt joined IndustryWeek in 2015 after six years at newspapers and magazines in West Virginia, North Carolina and Ohio, a season on the road with his wife writing about America and minor league baseball, and three years running a small business. He received his bachelor's degree in magazine journalism from Ohio University.