What do you do with data that's just sitting around, unused? This book suggests that data is a company's most important business asset that needs to be managed aggressively. The author, a consultant who has written several previous books on data quality, believes that companies need to get data out of the IT department and onto the revenue side, where it can potentially add value to such areas as product development, marketing, strategy and financial management.
Redman offers the following "10 Habits" of managers who successfully manage their data:
Develop a knack for continuous improvement.
By putting the right data at the center of your organization, Redman asserts, a company can dramatically reduce the uncertainty inherent in its daily business decisions, and thereby become more successful.
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