"Your brand is in essence your reputation," says Suzanne Bates, author of the new book, "Discover Your CEO Brand."
"Reputation is the most important asset you have in business," Bates added.
In this exclusive IndustryWeek audio interview, Bates discusses what a personal brand is, how to start developing one, where social media fits in in brand development and how to avoid a brand disaster.
About the Author
Steve Minter
Steve Minter, Executive Editor
Focus: Leadership, Global Economy, Energy
Call: 216-931-9281
Follow on Twitter: @SgMinterIW
An award-winning editor, Executive Editor Steve Minter covers leadership, global economic and trade issues and energy, tackling subject matter ranging from CEO profiles and leadership theories to economic trends and energy policy. As well, he supervises content development for editorial products including the magazine, IndustryWeek.com, research and information products, and conferences.
Before joining the IW staff, Steve was publisher and editorial director of Penton Media’s EHS Today, where he was instrumental in the development of the Champions of Safety and America’s Safest Companies recognition programs.
Steve received his B.A. in English from Oberlin College. He is married and has two adult children.