Advance, retreat or hold your ground?

In early 2025, there’s a solid business case to be made for each of those strategies. Depending on the circumstances, C-suites can steal a step on their competitors by making the right bet—or by keeping their powder dry and letting others face the wind for now. Another option? Speak up, as Ford’s Jim Farley did, about the cost and chaos that might be coming. Holding your ground doesn’t have to mean doing nothing.

— Geert De Lombaerde