The Age of Apps: Evolution of the Mobile Application [Infographic]
Aug. 21, 2012
Taking a deep dive into how consumers use mobile devices, what makes apps successful, and what marketers can do to foster customer engagement through apps.
Less than five years after the launch of Apple’s App Store, mobile applications have become one of the primary ways people communicate, shop, organize their lives, play, and even work. Mobile marketing provides a huge opportunity for marketers to engage with customers and prospects anytime, anywhere. This ability for marketers to be “constantly connected” has been made possible largely due to the emergence of mobile applications.
