Home : White Papers : BI for the CPG Industry: Supply Chain Visibility Drives Performance
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Sponsored by
Organizations in the consumer packaged goods (CPG) industry are discovering that high product volume sales come at the expense of extreme data complexity. Meanwhile, these companies struggle to maintain open lines of communication with their retail customers and distributors in order to manage the upstream flow of product. Aberdeen research shows that 40% of companies in the CPG industry are driven towards BI technology to improve the speed of access to relevant business data. This Aberdeen Sector Insight determines how companies in the CPG industry deliver BI to business managers so as to better manage fluctuating product demand.
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