Feeding Your Product Pipeline: Ensure Your Product Development Investments Drive Productivity

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Even with the unprecedented cost pressures driven by today's economy, leading manufacturers must continue to invest in product innovation. Changing product demand and increasing competition from quicker rivals requires companies to constantly adjust their business strategies and respond to market fluctuations more efficiently.

"Companies must integrate innovation and operations excellence across a network of partners if they expect to win in today's global marketplace." -- Mike Burkett, VP and Head of Research, AMR Research, Inc.

Investments in new products, driven by global opportunity, have become difficult to manage due to product, sourcing, market, and production complexities. These complexities blur operational insight, inhibit collaboration, and add cost and time to the pressures of delivering products to market. Most manufacturers are struggling to manage this additional complexity with fewer resources.

In this IndustryWeek-hosted webinar, learn how to get more out of your product development investments -- improving productivity in the product development environment and driving cost out of the product itself. Presenters will discuss the challenges and potential to improve individual productivity, application productivity, and IT productivity. Now is the time to tune up your company's performance, so you have the efficiencies and innovations in place to succeed.

Don't miss this opportunity to learn how your company can deliver product success in today's economy.

Speakers

Adrienne Selko
eMedia Editor
IndustryWeek

Adrienne Selko manages the editorial content of IndustryWeek's award-winning Web site. Before joining the staff in 2004, Selko was managing editor of corporate publications at a large regional financial institution. She was also an editor for the U.S. based publication of a medical manufacturing company. Prior to that she ran a public relations and marketing company that published a best-selling healthcare book. Selko received a bachelor's of business administration from the University of Michigan.

Mike Burkett
Vice President, Head of Research
AMR Research, Inc.

Mike Burkett is regarded as the leading expert in product lifecycle management (PLM), having co-authored the first industry publication that defined the market. As vice president, head of research, he draws on more than 15 years of experience introducing and supporting products from concept to end-of-life.

Over the past eight years at AMR Research, Burkett, a Six Sigma Master black belt, has conducted a variety of research on software developments and business issues. He currently focuses on product management and innovation, and specializes in value chain issues that are specific to aerospace and defense companies.

Prior to joining AMR Research, Burkett worked as a senior manufacturing engineer at The Foxboro Co. Prior to Foxboro, he was a motion control applications engineer for EG&G.

Burkett is a member of the Product Development Management Association (PDMA) and the Society of Manufacturing Engineers (SME). He has been quoted in numerous trade publications and in Fortune and The Wall Street Journal. He has a bachelor's in manufacturing engineering technology from Wentworth Institute of Technology and a master's in business administration from Babson College.

Bill Boswell
Senior Director, Teamcenter Product Marketing
Siemens PLM Software

Bill Boswell is senior director of Teamcenter product marketing for Siemens PLM Software. Siemens PLM Software, a business unit of the Siemens Industry Automation Division, is a leading global provider of product lifecycle management (PLM) software and services with nearly six million licensed seats and 56,000 customers worldwide. In his current role, Boswell directs worldwide marketing and go-to-market strategy for the Teamcenter software product line. With more than five million licenses sold, Teamcenter is the world’s most widely used PLM system.

Boswell has nearly twenty-five years of experience in software and systems engineering across several industries. Prior to joining Siemens PLM, Boswell was chief technology officer and vice president of Solutions Development and Delivery for E-Markets, Inc. in Ames, Iowa. E-Markets is a pioneer in delivering e-commerce and ERP solutions to the agriculture and the food industries.

Before joining E-Markets, Boswell was senior director of product management and planning at Unigraphics Solutions / Engineering Animation, Inc. (EAI). At EAI, he oversaw the company's development of Visual Enterprise Process Management PLM products for manufacturing and supply-chain collaboration applications in the automotive, aerospace, and heavy-equipment industries. In this role, Boswell also managed the Asia/Pacific operations of the company.

Prior to joining EAI as director of software development, Boswell was a principal engineer at Raytheon E-Systems, where he was the co-founder of the company's Virtual Environment and Visualization Laboratory. The focus of the lab included the development of advanced signal processing and data mining techniques with applications to both National defense and biomedical signal processing. Boswell also provided technical and project leadership to teams developing Signal Intelligence (SIGINT) collection, processing, and dissemination systems for the US Government.

Boswell is on Iowa State University’s Department of Electrical and Computer Engineering external advisory board, and Juniata College Information Technology advisory board.

A native of Pennsylvania, Boswell earned his bachelor's in computer science and business from Juniata College in Huntingdon, Pennsylvania.

Randy Redding
Director, Global PLM Solutions and Sales
IBM

Randy Redding directs the new IBM Product Development Information Framework initiative that leverages its Software Group portfolio to strengthen PLM as an enterprise-wide platform for transforming our client's global product development innovation initiatives. This initiative is designed to fill many gaps in our customers' heterogeneous IT landscape today and is focused on new PLM alliances to deliver unique enterprise business solutions.

Redding has over 20 years experience in working with clients in the PLM and industrial domains. Prior to IBM, Redding served at EDS as Regional Vice President of Sales for the UGS Solutions line of business. He was responsible for market growth of next generation, web-based enterprise product development & manufacturing process management solutions. Over the ten years at EDS, he also held positions as Automotive Sales Director, Aerospace Sales & Marketing Manager & National Accounts Manager. Previously he held various sales management & channel management positions at other PLM and industrial solutions providers.

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